For the majority of people reading this, one of the most significant event seasons for a generation is already in full swing. The hard work and preparation that has taken place over the Autumn and Winter is being put in place; if you’re not on site now, you will be shortly.
Therefore, from everyone at your National Outdoor Events Association, the message for this column is simply good luck. Here in the UK, we have a world class reputation for our events community; the global brands that bring millions together across the summer, the creativity of our production, the quality of our infrastructure, the people and the businesses, the world’s best are right here on our doorstep.
The events that will take place this season will play a critical role in the tone, confidence, and basic happiness of our society at a time when it could not be more under strain. At the same time, those people responsible for putting on these events have done so whilst facing their own unique challenges, not least from a financial perspective. If we deliver for our audiences, as well as for our industry, we will have achieved a quite monumental feat.
At NOEA we often lament that one of the big problems with our industry is that it never fails. No matter what is thrown at it, it still delivers, often giving off a warped perspective of an industry without need for support or recognition. Hopefully though, every event professional working throughout the summer will know that NOEA continues to have their back, will fly the flag, and will always work hard to represent their best interests.
That leads me on to one final point. At the end of the season, on the 22nd November 23, NOEA will once again close the season by giving recognition to all those events people and businesses that will have made it all happen; again. Our awards this year have more categories and opportunities to gain this sought after hallmark.
We know that, as always, there will be incredible things coming from our industry this year, and we hope to see everyone in November to celebrate their achievements. Until then, the very best of luck from everyone at NOEA.