Rural events specialist, Jimmy Birchmore Events, has been shortlisted as a regional finalist in the Midlands category for the Rural Business Awards 2021/22, after overcoming a challenging year for the events sector.

The company will battle it out against fellow rural businesses, entrepreneurs and enterprises from across the region for a place at the national final. The regional final will be held virtually in October 2021, with the National Final taking place early next year.

“We are delighted to have been shortlisted in the: ‘Best Rural Diversification Project’ category in the Midlands,” explains business owner, Jimmy Birchmore.

Established in 2009, Jimmy Birchmore Events offers a fully integrated and complete event service, specialising in agriculture, environment, food chain and land-based sectors.

“Covid-19 has put immense pressure on the events industry and I’m exceptionally proud of the team which has overcome the huge challenge we faced with a 99% reduction of our usual live events for the best part of 18 months,” says Jimmy.

“The team has adapted, innovated and worked incredibly hard to deliver seamless events for clients who wanted to continue to communicate to their audiences during lockdown, whether that be via enhanced webinars, virtual and hybrid studios or 3D environments.

“We’ve researched, collaborated, learned, and have put days of extra time into ensuring our clients have a high-quality virtual event which delivers. We have a highly experienced team at the core of the business who foster long term valued relationships with our clients, and we are proud to be considered for this top award,” adds Jimmy.

The Rural Business Awards 2021/2022, in partnership with Amazon, will mark the Awards’ seventh year of celebrating the success of businesses across the UK’s rural economy. The Awards are organised by rural business for rural business with the aim of celebrating the achievements of rural businesses and developing a strong network for rural business owners.

Director and Co-Founder of The Rural Business Awards, Jemma Clifford, added: “We are excited to celebrate the 2021/2022 awards after such a challenging year for businesses. We are passionate about creating a nurturing environment where rural businesses can develop, and this starts by showcasing the great work they do. On behalf of everyone at the Rural Business Awards, we want to say well done to Jimmy Birchmore Events and wish them luck ahead of the regional finals.”

The Rural Business Awards are organised by rural business for rural business, with winners in the 13 categories – ranging from Best Rural Start-up and Best Rural Diversification Project; through to Best Rural Professional Services Business and Best Rural Innovation – decided by an independent panel of judges drawn from the rural business sector, rural public sector agencies, and rural charitable organisations.

The Rural Business Awards is hosting a series of regional finals in the North, East, Midlands, South West, Wales and Northern Ireland, throughout October 2021, ahead of the National Final next February.

To find out more about Jimmy Birchmore Events, go to or to learn about the Rural Business Awards visit