The National Outdoor Events Association (NOEA) has agreed a partnership with Eventbrite to become the organisation’s latest Futures Supporter. The Futures programme was launched last year, and created to better prepare the industry for the long term, and to evolve NOEA to support the industry’s growth and development.

Eventbrite join GL events UK Group and ACT Group in the programme, and will use the partnership to support NOEA’s Commercialisation Project, as well as to pass on its extensive knowledge around ticket and event marketing. Eventbrite already works alongside NOEA as ticketing partner for the associations events, and will look to elevate this support to showcase the brands extensive products and services.

“We share the same values as NOEA; they want to grow the industry, create better business performance and a more stable industry, and so do we,” commented Marino Fresch, Marketing Director, Eventbrite UK & Ireland. “This is an important partnership for our business and we’re keen to help. We’ll certainly share our knowledge and experience around event marketing and getting better and earlier ticket sales for major events, which is an important part of creating more robust, commercial events businesses.”

“We’re delighted to have Eventbrite as part of our Futures Supporter programme,” commented Andy Grove, Interim-President, NOEA. “Like both GL events UK and ACT Group, they share a passion for the industry’s growth and can bring a huge amount to our objective to prepare the industry for its future. We’re particularly excited about their experience both as a digital business, but also as a high standard in event marketing.”

Eventbrite will be supporting NOEA at a series of events and activations throughout the next 12 months, including the associations showpiece Annual Convention and Awards 22 November 17, Pump Rooms & Roman Baths, Bath.