The NOEA Convention Programme 2025
Please see DRAFT schedule below.
09:30
Breakfast Networking/ Check in
10.15
Welcome from our MC
10.20
Welcome from the NOEA President, Tom Clements
10.25
Keynote: Live45:
• Goc O’Callaghan
Past Present and future: A State of the nation on the Uk events industry. Where are we now, where have we come from, where are we going. From economy to technology, a fly through of events in 2025, the 45th year of NOEA
11.00
Panel: Live45, a Discussion
Panel discussion to reflect on Goc’s opening comments. A chance for the audience to ask question, pose their own points of view and hear from other members on the shape of UK events in 2025.
11.45
Comfort Break
12.30
Interactive Session: SAG Live! 45
The return of a NOEA Convention classic, our live SAG. In this interactive session, the group discussed a theoretical incident and uses it to bring to light some of the changes and challenges in event organising, and legislation that are coming up now and into the future. Featuring a panel of some of the most experienced event professionals in the industry.
13.30
Lunch: Networking
14.30 – Marketing Tract
Interview: Marketing & Sponsorship
How do brands talk, how do they choose the events they work with, and what data do you need to give them to secure their support. Matt Evans brings with him years of experience in event insight and audience habits, while Michelle Tayton is one of the industry’s most experiences and contemporary communicators. A session that begins to open the lid on how marketing and communications breeds commercial success.
14.30 – Main Tract
Interview: What we can Learn from Sporting Events
As part of NOEA’s partnership with the Adventure Sports Events Conference, NOEA introduced a special session on sporting events. What can we learn from these events when it comes to dealing with landowners, licensing and bureaucracy. An interview with the conferences founder Shane Ohly.
15.00
Session: Social Media Masterclass
10 quick fire hacks on how to use social media to promote your event, your business and yourself.
Session: Safety & Wellbeing
How is the provision of medical and emergency services at events extending to wellbeing and personal safety. In this session we look at how the two are converging to create more holistic safety for audiences.
15.30
Comfort Break
15.45
Keynote: Talent in the Industry
One of the biggest threats, and one of the biggest opportunities combine in this final session where we look at how the industry can relook at how it hires people, where it sources them, trains them, how it retains and grows them. Continuing NOEA’s focus on skills within the industry, this is all about how events can manage their most important asset.
16.15
Thank you and Close
“Thank you for all your information and updates.”
“Thank you for your time and commitment keeping us updated about the effects of the pandemic on the events industry.”
“You are doing an AMAZING job supporting members”
“I’m sure all your members are thankful for your assistance in these trying times.”
“You guys are doing an amazing job of supporting the industry – you were out there first and are such a key resource!”
“Keep ’em coming … NOEA’s proactivity on this topic is much appreciated!”
“… had to drop you a line to say how amazing your communications have been …”
“… the daily emails summarising the position, especially related to events, are very useful indeed …”
“We have been glued to your information bulletins.”
“NOEA has been absolutely fantastic in your support for all of us.”